SMG
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SMG is the global leader in connected commerce marketing, trading more than £1 million in retail media daily. After connecting brands with shoppers at the point of consideration and purchase for 15 years, SMG have evaluated over £1.25 billion of historic media investments to assist shopper marketers make informed investment decisions aligned with objectives. SMG operates five of the largest Retail Media Networks, including Asda's LS Eleven Media Services, Boots Media Group, Morrisons Media Group and Co-op Media Network. SMG also houses the award-winning commerce media agency Capture, which specialises in delivering truly connected commerce campaigns for brands. SMG also operates Threefold, the retail media specialist agency that works with retailers in North America. Its technology platform, Plan-Apps, is the most widely used operating system for commerce and retail media optimisation in the UK. It is designed to help retailers grow and scale their omnichannel offerings.
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