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Virality is overrated.

☝🏼 Coming from someone has gone viral more times than they can count on LinkedIn.

Who doesn’t LOVE going viral?

But most don’t realize how going viral can damage your personal brand –
❌ You reach the WRONG audience
❌ Your notifications are full of trolls and negative comments
❌ Your viral post might not even be related to your niche

If you want a personal brand that stands the test of time…

Forget chasing virality. Focus on delivering consistent value.

Here’s my top tips to creating VALUE-driven content:

🔥 Get clear on your message.
If you talk to everyone, you’ll resonate with no one. Nail your audience and talk to THEM.

🔥 Hook in seconds. Deliver value FAST.
The first 3 seconds are critical. Hook them in, keep them reading, or else they’re scrolling to the next post.

🔥 Repurpose. Scale. Repeat.
Maximize the value of every piece of content. Repurpose content across platforms and even ON the same platform.

🔥 Consistency beats perfection.
Perfect doesn’t build trust. Showing up consistently does. Keep delivering, even on the days when it’s not “perfect.”

Value-driven content is only the first step…

If you want to learn how to build a personal brand empire that LASTS –

You need to join my next FREE webinar: Build Your Personal Brand in The Creator Economy

Secure your spot on Wednesday May 7th at 11AM ET:  https://us06web.zoom.us/webinar/register/6917436410992/WN_OJChhW-9Sf-ORnc7Cea7Zg 

Want to build a multi-million dollar business?🚀

These 3 lessons will help you move 10X faster:

1️⃣ Build real connections: Your network is everything.
2️⃣ Bet on yourself: No one is coming to save you.
3️⃣ Master sales & negotiation: Money flows to those who ask for it.

Save this for later, and share it with someone who needs to hear it! ❤️ 

"Once you go remote, you're ruined."

This was an actual response to one of my previous posts about remote work 🫢

Their argument?
🚩 Remote workers are lazy and distracted.
🚩 Big companies forcing RTO proves remote doesn’t work.
🚩 The workforce is “revolting,” and employers are taking control again.

Let’s be real – remote work isn’t the problem.
🚫 A lack of trust is.
🚫 Micromanagement is.
🚫 Focusing on hours over results is.

If successful companies like Airbnb, Dropbox and Spotify can thrive off of fully remote models…

It’s clear that high performers don’t need an office to prove their worth… 

They prove it through their RESULTS ‼️

At YAP Media, we don’t care where you work and our track record speaks for itself! 

Times have changed… companies that adapt will win.

Companies that don’t? Well, good luck forcing top talent back into offices. 🤷🏻‍♀️ 

Two months ago, I spoke in front of the largest crowd of my life.

This week, I found out that I made the 2025 Real Leaders Top 50 Keynote Speakers list ‼️

I still have to pinch myself when I see my name next to entrepreneurs I’ve looked up to my ENTIRE career 🤏🏼

Like Gary Vee and Mel Robbins 🥹

When I first started YAP back in 2018, I remember listening to their podcasts, following them on social media, and obsessively reading their books.

They were the ones that inspired me to jump into entrepreneurship. 

And now? I’m a:
🗣️ 2025 Real Leaders Top 50 Keynote Speaker!!
🎙️ Host of a top 10 Entrepreneurship Podcast with MILLIONS of downloads
👩🏻‍💼 CEO of a company that makes 7-FIGURES per year– and on target for hit 8-figures this year 🔥

Feeling so blessed this week 💗

If you want to see the full 2025 list, here it is:  https://youngandprofiting.co/2025speakers 

Overworking isn’t a flex.

Yet people brag about:
🚩 "I haven’t taken a vacation in 5 years." (That’s not loyalty. That’s self-neglect.)
🚩 "I work 80 hours a week." (Half of them unpaid? That’s exploitation.)
🚩 "I’m always accessible, even on vacation." (You’re proving you have no boundaries.)
🚩 "I work through lunch and never call in sick." (Until your body makes the decision for you.)

Grinding yourself into the ground will only make you inevitably burn out sooner than later.

(I speak from experience 😅)

The real flex? 

Delivering results without destroying yourself in the process!

Work should support your life, not consume it. 

What’s one boundary you set to protect yourself?

Drop it in the comments ⬇️ 

It’s 2025.

If you still aren’t creating video content, you’re already behind:

🔥 TikTok is still dominating the video game (impending ban or not!)
🔥 Instagram Reels views are exploding more than ever.
🔥 YouTube Shorts are growing channels at a rapid rate.
🔥 LinkedIn is prioritizing video content to catch up with the rest of them.

The entrepreneurs winning right now? They aren’t waiting for the algorithm to favor them.

They’re using video strategically to build their personal brand, attract leads, and create demand 24/7 ‼️

Here’s the problem: Most business owners aren’t natural content creators.

But ANY entrepreneur can use video to build authority, without spending hours on content.

That’s exactly why I’m hosting my next FREE webinar: The Viral Video Blueprint for Creator Entrepreneurs!

In it, you’ll learn how to:
🚀 Create a personal brand that resonates with your target audience
🚀 Make video work for your business, not the other way around
🚀 The exact AI-powered shortcuts top entrepreneurs use to scale
… and so much more!!

If you don’t adapt now, you’ll be playing catch-up later.

Grab your seat for Wednesday 5/7 at 11AM ET NOW:  https://us06web.zoom.us/webinar/register/5017436410955/WN_OJChhW-9Sf-ORnc7Cea7Zg 

Ever feel like you're on the verge of something big? 🤔

That's the energy you need to lean into.

Your name is already out there in rooms you haven't stepped foot in yet!

All that's left is to take that FIRST STEP and keep going. YOU GOT THIS! 🚀 

The most qualified person doesn’t always get the job.

The best self-marketer does.

Too many people disqualify themselves before there’s even an open role. 

Meanwhile, the ones who know how to position themselves get all the work—sometimes without even an interview.

This is why I always preach personal branding. It puts you 10 steps ahead.

Here’s how to leverage LinkedIn to market yourself:

🔥 Optimize your headline – Make it clear what you do and the value you bring. If people can’t tell what it is in seconds, it’s on to the next!

🔥 Show quantifiable results, not just job roles – People want to know the exact figures - because data doesn’t lie!

🔥 Post with purpose – Thought leadership makes you stand out. I was recruited by a Fortune 100 company because of it. 

🔥 Network before you need to – Opportunities flow to those already in the conversation.
If you can position yourself as the obvious choice, you win—even if someone else has “better” credentials.

Make yourself impossible to ignore.

Want more tips on how to maximize your LinkedIn presence?

Download my FREE LinkedIn Cheat Sheet here 👉🏼  https://youngandprofiting.co/LICheatsheet 

Be proud of yourself for surviving your hardest moments alone…

While everyone else believed you were doing fine.