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Lyrical Lemonade Freestyle Series? 

BTS footage of Lucid Dreams in honor of the music video reaching 1 billion views today ♡ 

BOAT & IAN. NEXT WEEK? 

U Know Dat by VonOff1700 ft G Herbo out now! 🔊🤓 

NEW CHAPTER. 
LET'S KEEP THE STORY GOING. 

NEW YACHTY VIDEO DROPPING TONIGHT 

whyrush? the short film. out now.

thank you all for growing with me and allowing me to try my hand at new things. this youtube channel really has changed my life and I hope to continue exploring cinema and storytelling. 

the lucki video is the last of the iphone series. my goal was to do 6 of them in total over a year’s span and here we are. 

by the way, apple did reach out to partner on these after the yeat one came out. i chose not to work with them because it just didn’t feel right. i wanted these videos to feel organic and authentic with no corporate restrictions.

i did this series to do a fun DIY project and inspire people to use the tools that are in front of them. the goal wasn’t to impress people, but to inspire people.

with all that being said, back to regular programming. lots of fun, experimental projects otw.

- cole 

Here's a 7 year old Lucki x Lyrical Lemonade video that never got to see the light of day. The "Coincidence" music video is dropping this Friday. See you soon. 

Take a deeper look into how Lyrical Lemonade grew into what it is today. Thank you  ‪@Complex‬