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Welcome to the internets favourite place to see behind the veil of PR moves, narrative control, and pop culture!
I break down pop culture, branding psychology, archetypes, and narrative control so you can build a brand that doesn’t just play the game — it changes it.
Here, we don’t just watch headlines. We study the moves behind them.
If you’re a rebel, a visionary, or a leader ready to leave a mark, you’re in the right place.
Subscribe for breakdowns, brand strategy, and insider moves you won’t find anywhere else.
Consulting + courses available
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