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Inside the Mind of a 'Project Parenting' Genius with Nick Pan
01:04:54
Cricket x Hardware x Software: Metashot’s Rise to Shark Tank With Prince Thomas
01:36:05
Why Strategy's Still Worth Falling in Love With - Sai Karthik
01:40:57
Strategic Marketing Course - Scholarship Announcement
00:06:51
[Edited] Distribution Lessons I Learnt Over a Decade, The Hard Way
01:36:15
YTD, QTD, MTD, AOP, MAT, Moving Average, Rolling Data, YTDLY, QTDLY & MTDLY
00:07:17
Share of Voice (SOV) & ESOV (Extra Share of Voice)
00:07:25
GRP TRP iGRP iTRP - Media Effectiveness Measures
00:08:36
Reach in Media - What is it & why it is so important
00:07:12
Strategic Marketing Course - Why you should enrol
00:09:51
Market Research Brief and Objective Setting
00:19:30
Market Research Design
00:17:56
What is Market Research & why is it important?
00:15:05
What is Relative Market Share & why is it important?
00:07:15
R-naught (R0) and Net Promoter Score (NPS) – What I learnt from epidemiology during this pandemic
00:10:54
The lesser-known Stories about Big Brands – Myths, Legends, Truth-Bombs and Stories
00:15:14
Brand Experience Mistakes to Avoid in Brand Marketing - Especially for Small-business and Startups
00:13:43
Price Elasticity of Demand
00:08:31
Pricing - 7 Important Measures
00:11:00
Merchandizing/ Promotions - 4 Main Types to Know
00:09:26
8 Sales Measures You Must Know in Product Marketing
00:09:32
Velocity #2   SPPD and Sales per Million
00:10:05
Velocity #1   How well is your Product Selling?
00:06:40
Distribution Measures #3 - Implications on Marketing
00:11:57
Distribution Measures #2 - AIC & TDP
00:08:28
Distribution Measures #1 -  Numeric Distribution,  %ACV & %PCV
00:10:09
Sell-in, Sell-through and Sell-out
00:08:26
Estimating Penetration in Real World
00:15:29
Market Penetration, Brand Penetration and Market Potential
00:10:57
What is Market Share?
00:13:18