“Only In Albuquerque” highlights five Indigenous-owned businesses, where each entrepreneur explores how culture and heritage shape their work. The Albuquerque stories are titled “Rooted” to express how Indigenous people pull from tradition to make something better for today. Each business was started to address a community need, from providing locally-grown food to creating representation in media and art. By supporting their people, these Indigenous entrepreneurs drive the progress they set out to achieve. The “Only In” series explores other cultures, cities, businesses, and the stories of the people behind them.
