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Legend Holding Group is a diversified enterprise headquartered in Dubai, operating across the Middle east and African region. With a strong focus on sustainability and innovation, the group manages a growing portfolio of companies in automotive, trading, energy, Travel and Tourism and mobility services. 

Its subsidiaries include Legend Motors, Legend Travel and Tourism, Legend Rent a Car, Zul Energy by Legend holding, Lifan motorcycles and exclusive importer of Li Auto, Skywell, and Kaiyi vehicles, as well as Legend Green Energy Solutions.

Rooted in Loyalty, Excellence, and Progress, we lead with innovation and technology to seamlessly connect the physical and digital worlds. Our goal is to become a leader in intelligent, data-driven solutions because Together We Grow.