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Welcome to Wingman Group – Your Trusted Navigator in Franchise Supplier Decisions.

At Wingman, we specialize in helping franchise executives make smarter, faster, and more profitable marketing supplier decisions. Unlike traditional matchmaking or portal models, we're an unbiased strategic advisor dedicated to guiding franchisors through the complexities of selecting, managing, and optimizing supplier relationships.

We've worked with 200+ franchise brands, witnessing firsthand how the wrong supplier decisions can lead to costly setbacks—missed growth targets, wasted budgets, and lost opportunities. 

On this channel, you'll discover actionable insights, expert interviews, franchise industry trends, and real-world stories to help build stronger supplier partnerships. We're here to empower franchising executives to reclaim time, reduce risk, and drive sustainable growth.

Subscribe and let Wingman become your co-pilot in navigating the complexities of franchise supplier relationships.